Emergency Risk Communication
If you work in public health, during a crisis or emergency, you will likely become a risk communicator, even if your job description does not include public information or media relations. Effective communication is vital to protect the community's health.
Communication with the public and the media in an emergency presents unique challenges. People are highly emotional. They want to know what happened and who is responsible. Most importantly, people want to know what they can do to protect themselves and their loved ones. Yet the unexpected and chaotic nature of emergencies often makes it difficult to answer the public and the media’s demand for information and reassurance. In this 2.5 hour course, you’ll learn how to plan for an emergency, create effective messages, and interact with the media and community in times of crisis.
This course is co-provided by the Northwest Center for Public Health Practice (NWCPHP) and Continuing Nursing Education (UWCNE) at the University of Washington.
Public information officers and communication specialists, healthcare professionals, public health professionals and public health students.
Objectives for Learning Outcomes
After completing this course, you will be better able to:
- Describe common reactions exhibited by the public during public health emergencies and explain how they affect communications
- Explain fundamental principles of effective risk communication
- Identify effective communication strategies that can be used during public health emergencies
- Communicate with the news media more effectively during public health emergencies
- Work with the community more effectively during periods of heightened emotion
- Participate in planning processes that can help your organization be better prepared for communicating during an emergency
Please see the module developer list in the course content.
- 2.50 Contact hours
- 0.00 Pharmacology hours at the advanced practice level